The Ultimate Fighting Championship (UFC) is the largest mixed martial arts promotion company in the world, which hosts most of the top-ranked fighters in the sport and produces events worldwide. Based in the United States, the UFC has eight weight divisions and enforces the Unified Rules of Mixed Martial Arts. Brothers Frank and Lorenzo Fertitta control the UFC's parent company, Zuffa.
In a deal that will run until 2016 it was announced recently that online gaming operator Unibet has signed a deal to become the official betting partner of the Ultimate Fighting Championship (UFC) mixed martial arts organization. Zuffa bought UFC in the year 2000 and after the long battle to secure sanctioning, SEG stood on the brink of bankruptcy when owners of Station Casinos Frank and Lorenzo Fertitta and their business partner Dana White approached them in 2000, with an offer to purchase the UFC. A month later, in January 2001, the Fertittas bought the UFC for $2 million and created Zuffa LLC as the parent entity controlling the UFC.
The partnership deal will include the UK, Ireland, Scandinavia, Belgium, Netherlands, France and Australia jurisdictions. Unibet will develop select betting options for the UFC events as part of the arrangement with the UFC.
Nils Anden, Unibet’s chief marketing officer commented, “The UFC has really established itself as a leader in both sports and entertainment, while Unibet has managed to do the same in the gambling sector,” Anden added,
“As part of this exclusive partnership, we are currently working on a wide range of exciting new bet offers for UFC events; markets that will take the betting experience of fight night to a whole new level.”
Executive vice-president and managing director of UFC EMEA, Garry Cook, also commented, “This is a great opportunity for our fans to step into the world of the UFC in a new and engaging way.”