Online Gambling Innovation a Spotlight on Recreation

Published Monday, May 05, 2014 -
Online Gambling Innovation a Spotlight on Recreation

There are online gambling sites out there that are making a big effort to capture and hold their clients attention by innovation and new products developed with them in mind. At this stage of game development for the digital gambling industry there is little doubt that the market for new online gambling products is massive and growing. The partnerships that are being formed in the poker industry for example are giving the consumer more gambling opportunities beyond just poker such as casino games and other products. The recreational poker concept has been just one of those innovations.

PokerLoco a company owned by the Curacao based Loco Online Entertainment, has joined the Microgaming Poker Network. PokerLoco has followed, Betsson, 32Red, BetVictor and 188Bet who have all joined the Microgaming network on the Isle of Man.  Manuel Lopes, Head of Poker, at the firm is happy to see the union because the format is more applicable for the recreational player. Lopes was quoted by Gaming Intelligence as saying, “Our players will now benefit from larger tournaments, unique promotions and the player-friendly features that the MPN has become renowned for in recent years,” Lopes continued, “We’re now a part of a network that has a well-balanced poker ecosystem, where the casual player is king.”

A spokesperson for Microgaming was of the opinion that there are more changes to come, and are “proud to have PokerLoco on board, helping to shape the future that we share.”

Microgaming and PokerLoco are on the same track when it comes to cross selling of products so it is a possibility that the offering of Microgaming casino games will one day be available on the PokerLoco web location. Innovation, such as the recreational poker model has been a huge success and has changed the poker scene. Microgaming began back in 2013 with its ‘Achievements System’ which is aimed at attracting more recreational players to the big network.







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