Atari Enters Online Casino Industry

Published Friday, June 20, 2014 -
Atari Enters Online Casino Industry

Atari is a corporate and brand name owned by several entities since its inception in 1972, currently by Atari Interactive, a subsidiary of the French publisher Atari, SA. Atari, one of the world's most recognized publishers and producers of video game entertainment, recently revealed its new strategy as an interactive entertainment production company.

Atari intends to shake up the digital world with online video games, online casinos, exclusive video content, and a licensing business that includes hardware and apparel.

Fred Chesnais Chief Executive Officer for Atari commented on establishing a new corporate direction as an interactive entertainment firm.  “Atari is more than a game publishing company; it’s an iconic brand that has established a passionate and timeless culture,” Chesnais continued, “Known across multiple generations around the world, Atari will continue to embrace all audiences. What the company has accomplished over the years is no small feat, but there is more to come.”

Atari will be extending its classic gaming brands to various platforms including mobile iOS and Android, PC, online and other digital mediums. The company is focusing on new market possibilities such as social casinos and real money gambling provided by real money gambling software company Pariplay and a social casino link with FlowPlay.  Atari owns and or manages a portfolio of more than 200 games and franchises.

Commenting on the venture into real money online gambling Chesnais said, “Pariplay's expertise in the real money gambling category coupled with their solid back-end architecture makes them an ideal partner,” Chesnais added, “This initiative, coupled with our recent FlowPlay social casino announcement, supports our broader vision to expand Atari's legacy properties outside of the gaming field.” Chesnais concluded, “We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds,"


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