Online Poker Giant Amaya Moving On Asia

Published Thursday, March 19, 2015 -
Online Poker Giant Amaya Moving On Asia

It is no secret that there are millions of potential poker players in China that would love to have a chance to go a few rounds. Amaya the new owners of Full Tilt and Poker Stars, is trying to facilitate that wish by offering a series of initiatives to expand the game in Asia.

Increasing its presence worldwide Amaya is setting its sights on the Asian market mainly in Japan and China. The increased interest in poker on mainland China continues to give Amaya the incentive to expand into that marketplace.

The People’s Republic of China will host the Nanjing Millions six-day Asia Pacific Poker Tour in mid-April again with PokerStars having the blessing of the Jiangsu Provincial Chess Sports Association and held in conjunction with Beijing’s Star Poker Club. The event is expected to attract a huge crowd so organizers have booked the 62,000-seat Olympic stadium.

Eric Hollreiser, head of corporate communications for PokerStars, reported in a press release the venue “…will give the growing number of Chinese poker players a fantastic opportunity to test their skills.”

Amaya has been working with other celebrated online poker players to keep their image a the top of the recognition charts. Poker’s all-time money maker Daniel Negreanu, Chris Moneymaker and  Jason Somerville, are all part of the Pro PokerStars team that now includes 24 year old Japanese model and celebrity Yuiko Matsukawa.

Celebrities and pros currently, being used by PokerStars attention team are  Spanish tennis star Rafael Nadal, Brazilian soccer legend Ronaldo, Swedish skier Marcus Hellner, and Holland field hockey Olympic gold medalist Fatima Moreira de Melo.

While gambling is generally considered a criminal activity in Japan, PokerStars’ move to bring Matsukawa into the fold indicates PokerStars has hope that the government there will modify its  gambling laws to suit the desires of the public and the lawmakers.





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