Yahoo Going For Daily Fantasy Sports Sector

Published Wednesday, April 22, 2015 -
Yahoo Going For Daily Fantasy Sports Sector

Yahoo was founded in 1994 and is a company based in California that sees approximately 700 million people visit its websites every month. Its recent launch into play money online poker and parlor games was shut down in the US just one month after it was released and it was the beginning of some other changes by this big firm.

Yahoo Classic Games including Yahoo Poker, Yahoo Pool and Yahoo Bingo on web or mobile devices were all cut from the Yahoo offerings with the company stating, “In January 2014, changes in supporting technologies and increased security requirements for our Yahoo web pages made it impossible to keep the games running.”  The reason behind the withdrawal may be technical but it also may have something to do with revenue. The company did have more lucrative plans should online poker become legal in the USA, which doesn’t seem to be materializing soon in America, it could convert some play for free games to real money games.

Having made the effort to get into the game before Yahoo has now decided it will launch into the daily fantasy sports market in the US. Yahoo had decided earlier on not to delve into the US daily fantasy sports market due to ongoing legal concerns over the fantasy sports industry and how they comply with current regulations regarding sports wagering in the States.

The announcement was welcomed by the consumer acknowledging that competition in the sector is lacking. FanDuel and DraftKings have the market share in the daily fantasy sports betting and some competition may provide better prices for players. Yahoo already has a strong fantasy sports and search business that could move daily traffic in its direction. The only other competitor in the fantasy sports full season is the CBS Sports Network who may now be considering entering the daily fantasy sports betting arena.  


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