Customer ExperienceTransformation Gambling Summit

Published Thursday, April 23, 2015 -
Customer ExperienceTransformation Gambling Summit

The internet is notorious for being a difficult environment to maintain consumer relationships and the focus of many online companies is to create methods to keep the customer coming back. Coming up on the 28th and 30th of April 2015 is the Customer Experience Transformation: Gambling summit to be held at the Kensington Close Hotel, London, United Kingdom.

This is a significant sector of the interactive gambling industry that promises to give participants real insight into the path required to bring customers back and build a strong customer base. The conference promises to bring   together all the leading developers and operators involved in the online, multi-platform, mobile and land-based gambling arena. During the event a number of high profile gambling service providers such as Gala-Coral, Rank Interactive, Unibet, Novomatic, and Casinos Austria will share their expertise and work together to discuss pioneering customer experience strategies.

The aim is to achieve innovation, maximise customer engagement, ensure brand prominence and drive profitability through an enhanced customer experience. This is an industry, where the user  experience is based on the excitement of the gaming experience. What operators and developers need to do to achieve prominence and make their products as functional, accessible and enticing as possible will be discussed and analysed.

At the event which has a number of topics on the agenda online gambling will be examined by firms such as Digital Entertainment, Betsson Group and Yazino that will explain the process that these companies use to transform their digital capabilities to maximise the speed, excitement and functionality of the end-to-end experience.

Using big data and analytics Gala Coral Group has achieved multi-channel customer management excellence which will be shared with the participants during this segment. Novomatic will also reveal the process for a successful program involving Loyalty, retention and acquisition incentives.

DAB Gaming and Rank Interactive come to the table with information related to mobile versus online gambling principles and the new approaches available to achieving customer experience transformation.


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