Amaya's Online Gambling Strategic Goals

Published Sunday, May 31, 2015 -
Amaya's Online Gambling Strategic Goals

The headlines for online casinos and gambling news have been active with the moves made by Canadian online gambling operator Amaya. The news for the fast and strategically directed company is still coming from every angle. The company is one of the more interesting firms to follow with its ability to leverage and see around the next twist in the road to a successful moneymaking online gambling venture. Less than a few months ago Amaya divested itself of its B2B sector Cryptologic and Chartwell to NYX Gaming Group for a considerable sum keeping its debt load under control. The last few weeks has seen endorsement agreements made with Sports Superstar Cristiano Ronaldo who joins PokerStars as Global Brand Ambassador and Football Superstar Neymar Jr.  became the PokerStars Brand Ambassador.

While other companies are deciding what to keep and what to sell Amaya is making moves based on its prime focus of becoming the biggest online gambling operator in the world, which it is quickly achieving. The confirmation that the firm has agreed to jointly finance (subject to satisfaction of certain conditions), along with GVC Holdings PLC (“GVC”), a multinational sports betting and gaming group, a proposal by GVC to acquire the entire issued and to be issued share capital of global online gaming operator digital entertainment plc .

As a general policy, Amaya does not comment publicly on potential acquisitions unless and until a binding legal agreement has been signed. This recent announcement confirms the statement issued by GVC, which met GVC’s regulatory requirements. However, there is no agreement between GVC and and there can be no guarantee that these discussions will result in any such agreement or the completion of any transaction. The need for this firm to make good on its promise to expand is creating confidence in the direction and it is sure to help the bottom line for its shareholders.

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