Caesars Interactive and Income Access Online Gambling Partners

Published Thursday, July 30, 2015 -
Caesars Interactive and Income Access Online Gambling Partners

When a poker player thinks of gambling on the big stage the iconic casino Caesars comes to mind within a few seconds. The casino and resort is a basic part of the strip in Las Vegas and now in the digital age Caesars Interactive Entertainment, Inc. is one of the largest online, mobile and social gaming companies focused on casino entertainment.  It is a subsidiary of Caesars Growth Partners, LLC, which is a joint venture between Caesars Acquisition Company and Caesars Entertainment Corporation. . Since 2009 Caesars Interactive Entertainment has offered the great brands in the Caesars portfolio and maximize their value in the digital space.

It was recently announced that Caesars Interactive Entertainment has signed into a partnership with Income Access.  The two companies will create an affiliate programme for the Caesar’s Nevada and New Jersey online gaming brands.

The Income Access platform will run the affiliate programme and will take over the real-money online poker brand, and the and online casino offerings. Marco Ceccarelli  CIE senior vice-president and chief information officer commented, “As a technology solution, Income Access has an excellent reputation for streamlining and improving player acquisition via the affiliate channel for online poker and casino brands,” Ceccarelli continued,  “When their affiliate management expertise in the US market is also factored in, we’re looking forward to seeing our affiliate programme have a major impact on our brands’ growth in the New Jersey and Nevada space.”

The Founder and chief executive of Income Access, Nicky Senyard, also commented on the deal,  “Using our platform and dedicated affiliate management, we’re confident that CIE’s online poker and casino brands will be well placed for the future of the New Jersey and Nevada markets.” Income Access was founded in 2002 in response to a need for an intuitive affiliate tracking and reporting software catered specifically to the needs of iGaming operators such as Caesars Interactive Entertainment.



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