Online Gambling Giant Unibet Acquires iGame Group

Published Saturday, September 19, 2015 -
Online Gambling Giant Unibet Acquires iGame Group

Back in August the online betting firm Unibet Group one of the largest online gambling operators in Europe, announced it would acquire iGame Group. The deal was wrapped up recently with Unibet now holding 100% of the shares of iGame Holding plc and its subsidiaries. The iGame Group is a specialist gambling operator with a focus in the Nordic region and Central Europe with offerings of online casino games, poker and sports betting through seven local brands.

Unibet offers sports betting including pre-match and live, casino games, bingo and poker to over 10.3 million registered customers in more than 100 countries. The transaction will increase Unibet’s market share in strategic markets in northern Europe ahead of re-regulation. The initial price of  59 million euro is payable in cash. In the six month period to 30 June 2015, the GWR of iGame was 13.7 million euro and the EBITDA was 4.7 million euro.

Henrik Tjärnström, Chief Executive Officer at Unibet commented, “The iGame brands are well known in their local markets and we see a lot of potential by combining our bigger scale, mobile, cross channel and product expertise with their local focus. As the majority of the iGame revenues comes from Casino, our joint plan is to keep a number of these brands as a complement to our existing brands, Unibet and Maria.”

The CEO of iGame,  Tommi Maijala, also commented, “We are very happy to be joining the Unibet Group. While Unibet is larger than iGame, we share the same passion for serving our customers and improving the operations every day.  I have great comfort and trust in the long-term strategy of Unibet and highly respect all the valuable work Unibet has done for the gaming industry. Through this deal our customers will quickly see the benefits from our ability to improve the product offering. Our ability to accelerate the growth and development of the business will also provide new opportunities for our great team”




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