Fantasy sports betting has become a huge political and legal issue in the USA but in England Fantasy Sports Betting is well understood and excepted. Fantasy football is well established in the U.K. with a number of daily newspapers running their own fantasy leagues, based on player performances in the Barclays Premier League.
The incredible data coverage and range of opinions gives each potential player a chance to choose the fantasy sports team that will win the prizes. The recent launch of Oulala.com a daily fantasy football platform, uses seventy data points, making it a more comprehensive site giving the consumer more insight into the performance of individual players and teams.
Malta-based entrepreneurs Valery Bollier and Benjamin Carlotti, launched Oulala in the UK monetizing the site for the first time. Oulala differs from other fantasy football games available. Most other games operate around one national league whereas Oulala is open to the five major European leagues, the English Premier League, the Spanish La Liga, the German Bundesliga, the French Ligue 1 and the Italian Serie A so the player can pick a team with a mix of the finest players Europe has to offer.
The platform uses a mathematical algorithm that combines seventy different actions on a football pitch to aggregate the actions that actually win and lose matches. All this data is updated to your account live, there is a time delay of just a few seconds between the action on the pitch and the current score of your players and team on your internet device.
Valery Bollier, Founder and CEO of Oulala, commented, “Today, football fans are looking for the opportunity to interact and adapt in real time; they want to develop and prove their skills and, ultimately, be brought closer to reality. This is precisely what we launched Oulala to do.”