Challenges Discussed at the Mobile & Tablet Gambling Summit

Published Friday, November 13, 2015 - Online-Casinos.com
Challenges Discussed at the Mobile & Tablet Gambling Summit

Mobile online gambling on smart phones and tablets is the next technological challenge for the industry. The use of smart phones and tablets to play casino games and wagering on sporting events is posting significant gains for online gambling operators who welcome the challenge and have excelled in making mobile online gambling a rewarding experience.

The summit entitled the Mobile & Tablet Gambling Summit is taking place at the Victoria Park Plaza Hotel in London England November 12th and 13th. Bally Technologies’ Senior Development Manager, Julia Childs, commented, “Mobile gambling is expected to grow at double-digit rates and to reach over 40% of the total online gambling market by 2018,” The Summit features top tier executives from major gambling operators such as William Hill, Facebook, Google, Coral, Bede Gaming, Gala, Playtech, IGT, GVC Holdings, Greentube, Gamblit Gaming, Full Tilt, FanDuel, 888, Tombola, News UK, UniBet, Gaming Realms, OpenBet, Twitter, Microgaming, Evolution Gaming, and Colossus Bets.

Innovation in mobile gambling technology has become a key element for discussion at the Summit this year. Head of Product Development at William Hill Amitabh Ghatak presented a essay on mobile product innovation for the attendees during day one of the Summit. William Hill has recently launched several innovative mobile products that serve well the needs of mobile online gamblers.

David Chang founder and CEO of Betcade an Android applications store had a prediction regarding mobile gambling applications saying in the future, mobile apps will slim down in terms of what is the expected user behavior in those apps. All of the participating panelists agreed personalization is extremely important when it comes to mobile apps. “The sportsbook of the future will have a full personalized experience” said the CEO of Bettorlogic, Andrew Dagnall.

The CEO of Metric Gaming Peter Bertilsson elaborated on small screen challenges that come along with mobile apps. “The limited size of screens creates huge challenges for operators offering mobile solutions.”

 

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