Sports Integrity Ensured by Online Gambling Sponsorship

Published Wednesday, January 20, 2016 -
Sports Integrity Ensured by Online Gambling Sponsorship

A recent article in the Wall Street Journal is making the point that advertizing online gambling is enriching the betting industry. The use of sponsorships to sell wagering has been around since gambling became popular around the world. The sponsors of many sporting events used to be beer companies and tobacco firms but are now gambling service providers. William Hill being the official partner for the Australian Open tennis grand slam event has created a huge increase in the betting turnover with the suggestion that it has increased as much as eighty percent over last year. The exclusive William Hill advertising deal across domestic television and digital channels was signed back in October of 2015 well in advance of the beginning of the series. The Australian Wagering Council has come out in defence of the wagering industry after the allegations regarding match fixing in tennis surfaced. A spokesperson for the organization stated, "AWC members are committed to continuing to work collaboratively with sports control bodies and officials to encourage high standards of probity and integrity across all sporting codes."

 The critics have also pointed out that gambling companies are benefiting from the other sources of funding from the gambling industry either directly or indirectly. One of the most lucrative gambling aided arrangements was made recently, when the International Tennis Federation, signed a five-year, $70 million deal with the Swiss-based data company Sportradar. This particular deal gave Sportradar exclusive access to real-time scores and statistics at ITF tournaments. Sportradar commented that, “The ITF puts on approximately 60,000 tennis matches per year all across the world and there is a huge appetite for the data from those matches,”  

William Hill also said in a statement  “Close partnerships between regulated and licensed betting operators like William Hill and sporting bodies are part of the solution to integrity issues, not part of the problem. We have comprehensive information sharing agreements to inform the sport’s integrity bodies and for the sport to promote licensed operators is key to ensuring transparency.”



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