Sports Betting Stats Firm Sportradar US Signs With A.P.

Published Wednesday, June 08, 2016 -
Sports Betting Stats Firm Sportradar US Signs With A.P.

Sportradar is an old firm that was founded as Market Monitor in Norway in the year 2000 and has evolved into in 2001. provides a set of reporting and monitoring tools for international online gambling markets. In 2007, Sportradar AG was founded by the owners of Market Monitor and served as a parent company for the various companies in the group. In 2013 Sportradar also advanced into the US market by acquiring SportsData which is now called Sportradar US. By 2015, Sportradar had partnered with about 450 bookmakers including Bet365, William Hill, Paddy Power and Ladbrokes.

A recent announcement has confirmed that Sportradar has signed a deal with the Associated Press in America to provide global sports statistics. The company is headquartered in St.Gallen Switzerland and has 35 offices in 24 countries.  In 2015 the firm obtained exclusive distribution rights for NASCAR, NFL and NHL. This arrangement with the Associated Press means the 1,400 daily newspaper members and thousands of TV and radio broadcast customers will receive scores, stats, boxscores, leaderboards, schedules and standings from Sportradar  including Major League Baseball, the NBA, and college football and basketball.

Tom Masterman, chief revenue officer, at Sportradar U.S. commented on the deal, “The Sportradar team is honored to work with the most respected news institution in the world,” Masterman continued, “It is our goal that today’s announcement is the first milestone in what will develop into a landmark collaboration in our industry.”

Barry Bedlan, AP’s sports products manager also commented on this announcement, “We are excited about what Sportradar brings to AP and its many members and customers,” Bedlan continued to say,  “We are impressed with their back-end technology and their willingness to collaborate on many fronts, including digital.”

Sportradar US started by paying college students to watch sporting events and enter stats meticulously into the company’s database. Today, from an office in downtown Minneapolis, a room with 140 stations of TV monitors and computer screens is packed with keen observers. 



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