Grand Parade Online Betting Purchased By William Hill

Published Tuesday, August 02, 2016 -
Grand Parade Online Betting Purchased By William Hill

In the digital world all things are possible and there are those firms that specialize in getting information about online gambling products out to the public. One such company is Grand Parade which creates digital solutions for the sports, gaming and media industries.
Grand Parade is a London England based enterprise that builds apps, websites and commerce platforms for some of the world’s largest gambling operator brands. Founded in 2007 Grand Parade has been acquired by the William Hill British gambling operator for £13.5 million (€16 million/$17.9 million).

Interim chief executive officer of William Hill, Philip Bowcock, commented on the purchase, “Bringing the Grand Parade team into William Hill will rapidly ramp up the scale of our development team by backfilling existing resource gaps and also enhance our creative capabilities. Mr. Bowcock continued,

“This enables us to capitalise on the potential of our Trafalgar front-end platform by accelerating our product development and also to support the work with OpenBet to build our new back-end platform.”

Grand Parade is an independently owned company founded by Andy Clerkson and Ed Needham and has developed a major customer list in the regulated online gambling Industry. The company is an excellent choice for casino and sports betting digital advertising. Grand Parade builds dynamic digital advertising solutions such as banners, landing pages, interactive widgets for consumer acquisition using the web and mobile platforms. The well rounded team at Grand Parade employs Search Engine Optimization and wordsmith trained content specialists who work to produce highly engaging sports betting and casino content for the web, social media such as facebook and twitter.

Tis deal for “betting and gaming digital solutions” group Grand Parade may be relatively small, but it points out William Hill’s new focus on penetrating the online betting market which it has so far had trouble with.

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