Perform Group's Pioneering OTT Sports Platform

Published Wednesday, October 12, 2016 -
Perform Group's Pioneering OTT Sports Platform

Perform Group is located in the United Kingdom considered by many in the online gambling world to be a hub of betting activity on the European side of the pond and the world in general.  The Perform Group is in the right place to capitalize on the need for sports betting firms for accurate up the millisecond data, and live and on-demand sports content across multiple connected devices.The company employs over 1500 people and is omnipresent when it a comes to collecting, producing, packaging, and distributing content from all sports, in all formats, all on one digital platform, this group does it all.

The Perform Group was formed in 2007 and then in 2014 Access Industries increased its stake in the company from 42.5% to 77%. It continues to build on a growing need for content and data. It recently has announced an number of deals signed with Football DataCo. which is a business that manages and commercialises the official match data for the Premier League, EFL and Scottish Professional Football League. The renewed exclusive deal will be in effect until 2018/19.

Perform Group has also signed a major deal to provide its retail live streaming product to Italian-facing operator Eurobet. Presented in 200 Eurobet shops around Italy and it will utilise Perform’s Scheduled Management service for operators. The live streaming service provides approximately 16,500 video matches of sports, such as football, tennis, baseball, basketball, hockey and cricket.

The division of the Perform Group DAZN is now live in Japan, Germany, Austria and Switzerland and is growing with demand for this pioneering OTT platform. The content available through agreements creating an impressive rights portfolio including the American NFL the NBA and European associates such as  the Premier League, LaLinga and Legue 1. Perform is revolutionising the way fans access live sport and data.



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