Online Gambling Operator SportPesa Gains Major Traction

Published Tuesday, May 02, 2017 -
Online Gambling Operator SportPesa Gains Major Traction

African online sports betting operator SportPesa is once again on the move with the recent announcement that it has secured a regional deal with the Spanish football operator LaLiga.

It wasn’t long ago back in July of 2016 that SportPesa expanded its professional football club agreements with the addition of English Premier League side Southampton. Southampton chief executive Gareth Rogers commented then, “This partnership will allow the club to continue to build its partner portfolio for commercial success on an international scale,”

Also in July of 2016 Sportpesa agreed a shirt sponsorship deal with English Premier League football club Hull City. After that deal was solidified the chief executive officer of SportPesa, Ronald Karauri added, “This is a big milestone for SportPesa as it marks the scaling of a Kenyan brand into the global market. “The SportPesa platform will now be available in the United Kingdom and later in the year present in several African countries. One year from now we will have presence in at least four continents.”

The company is realizing its objectives set out in Ronald Karauri’s comment last year. SportPesa will be the official African betting partner for the premier LaLiga on the continent.

Adolfo Bara, LaLiga’s commercial and marketing general manager said, “This is a very important agreement for LaLiga, as this further solidifies our commitment to the African continent,” Bara continued, “It is paramount for LaLiga to constantly get closer to its fans all over the world and we're sure that this new partnership will contribute towards that.”

Ronald Karauri the Sportpesa CEO, also said, “We believe that this partnership will bring into Africa LaLiga, which is a globally recognised leader in football talent development.

“It ties well with our company’s objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe.”



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