Ladbrokes Australia Gaining Local Traction

Published Wednesday, May 17, 2017 -
Ladbrokes Australia Gaining Local Traction

Ladbrokes that well recognized and stable gambling company is making some big waves in Australia. When the firm merged with Coral and became the Ladbrokes Coral Group the company experienced a surge in the expansion plan. Now Britain`s biggest bookmaker, the Australian division has back up becoming Australia’s most innovative bookmaker offering  a wide range of sports betting opportunities. is managed in Australia, with offices in Sydney, Melbourne & Brisbane, by a team of local sports betting experts. The website and software have been developed specifically for Australia.
The appointed of veterans Jason Scott as interim chief executive and Greg Sedgwick as its non-executive director is seeing results. Ladbrokes chief executive, Jim Mullen, said back in February, "The Australian business continues to go from strength to strength and has delivered impressive growth since we brought it in 2013.”

Exposure deals are most important in the sports betting sector and the partnership with Australian National Rugby League (NRL) team the Newcastle Knights back in late March was a good start . The Ladbrokes logo now appears on the back of Knights playing jerseys. Chief marketing officer at Ladbrokes Australia, Jason Kibsgaard commented, “We are a proud Queensland-based company and, while we support many clubs across the country, we make sure first and foremost we are on board with those in our own backyard.”

Now Ladbrokes has made another deal with a three-year partnership arrangement with golf’s PGA of Australia. Ladbrokes will now have the naming rights to the PGA Pro-AM Series and PGA Legends Tour as the official online betting partner of the group. General commercial  manager, at the PGA of Australia David Pryles, commented, “To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia.” “This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport.”



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