English Football Association Calls It Quits With Ladbrokes

Published Thursday, June 22, 2017 - Online-Casinos.com
English Football Association Calls It Quits With Ladbrokes

Sponsorship situations are important for the gambling operator that relies on the exposure to maintain customer interest. The English Football Association recently announced it has ended its partnership with U.K. gambling service provider Ladbrokes.

The recent scandal regarding Premier League football star Joey Barton and his eighteen month suspension from the game has the English Football Association rethinking the deals it has with gambling firms. Last year saw Ladbrokes create a relationship with the Football Association of Ireland that is expected to run for two years, until the 2018 FIFA World Cup coming to Russia.

The board of directors for the League met recently to examine the current issue of illegal betting by players and have decided that continuing the relationship with betting operators is not the best course of action. The English Football Association said it would end all sponsorships with gambling operators beginning after the 2016-17 season has ended.

Chief executive officer of the FA, Martin Glenn, commented, “We would like to thank Ladbrokes for both being a valued partner over the last year and for their professionalism and understanding about our change of policy around gambling.”

Ladbrokes Coral’s chief executive officer Jim Mullen, also commented on the changes, “We understand the FA’s decision regarding their commercial partnerships on gambling.

“Football is a passion of ours, and our customers, and we remain committed to working with the FA to ensure the integrity and trust of the sport is maintained for the fans of the game and the millions of customers who enjoy betting on it week in and week out.”

The English Football Association will continue however to work with Ladbrokes and other gambling operators on sharing information related to suspicious gambling patterns in an effort to stop the rampant corruption and match fixing in the sport of football.  

 

 

 

 

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