Aristocrat Leisure Acquires Social Gaming Firm Plarium Global

Published Saturday, August 12, 2017 -
Aristocrat Leisure Acquires Social Gaming Firm Plarium Global

Aristocrat Leisure Limited is an Australian gambling machine manufacturer headquartered in Sydney Australia with marketing and development offices in Russia, USA, United Kingdom, South Africa, India, New Zealand, Mexico and Macau. The company has approximately 2,080 people employed. The Video Gaming Technologies firm was purchased by Aristocrat Leisure for about US$1.3 billion in 2014. The acquisition increased its gambling machine collection in North America from 8,200 to 28,400.

Now Aristocrat has acquired Israeli social gaming company Plarium Global Ltd, giving more traction to Aristocrat’s tech sector. The firm recently announced that it has signed a binding agreement to purchase 100 percent of Plarium for US$500 million in cash, still subject to customary completion adjustments.

The acquired firm will augment Aristocrat’s exposure “to the fast growing digital market,” This move is expected to grow Aristocrat’s digital properties to 22 percent of its overall revenue. Plarium is a privately owned free-to-play mobile, social and web-based game developer.

Aristocrat Chief Executive Officer and Managing Director Trevor Croker commented, “The acquisition of Plarium allows Aristocrat to expand our addressable market into logical adjacent segments in the fast growing mobile gaming market,” The market is expected to expand from US$3.2 billion in the social casino segment to US$25.4 billion.  Croker continued to explain, “It also provides us with a stronger platform to target the US$43.6 billion overall mobile and web games market as growth segments,”

Plarium was founded in 2009 and began by developing games for the Eastern European casual gaming market.  In 2011, Plarium began developing Massively Multiplayer Online Strategy and then the firm launched Total Domination used by 20 million players. In 2014 was mentioned as one of the top global gaming companies on the Facebook platform and in the same year Plarium was named one of Europe's most promising start-ups.




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