DFS Operator DraftKings Planning Expansion In Ireland

Published Saturday, August 19, 2017 - Online-Casinos.com
DFS Operator DraftKings Planning Expansion In Ireland

Daily fantasy sports betting is all the rage among sports fans in the USA but the question is being asked whether the activity will become popular in the UK or Europe. The recent failure by the two main providers of daily fantasy sports to merge after the Federal Trade Commission in the USA blocked the proposed amalgamation voicing concerns over competition in the unique market.

Now the US daily fantasy sports giant DraftKings is looking to expand across the pond specifically on the ‘Emerald Isle’ Ireland. DraftKings launched it incomplete product line up back in February of 2016 in the UK with rival operator FanDuel also attempting to offer daily fantasy sports betting to players in the jurisdiction. Fan Duel closed its offering in the UK after less than a year explaining it will focus on the US market claim to “be back in the future, bringing you more of the games you love.” The soft market in the UK revealed that real-money, single-game sports betting has much greater appeal in the region.

Chief International Officer for DraftKings, Jeffrey Haas, stated that DraftKings will roll-out their products to Irish customers, quickly pointing out that there are no plans to open its headquarters in the jurisdiction. There was no mention of the investment amount that DraftKings has put into the launch in Ireland.  Haas’ also said, “Let’s see how our (Irish) business becomes established and grows over time.”

DraftKings is confident that it will succeed in Ireland with seven million players worldwide and product availability in North America, the UK, Germany, and Malta. Haas said the company is interested in the market due to the perceived demand for fantasy sports betting in Ireland. Haas’ letter, to the Irish government’s Finance Department reportedly read, “Irish sports fans are incredibly passionate and they make themselves known wherever they are found,”

 

 

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