SportPesa Invests In African Premier Soccer League

Published Sunday, August 20, 2017 -
SportPesa Invests In African Premier Soccer League

The internet gambling industry is a complicated combination of sponsorships for advertizing and regulatory compliance in many jurisdictions. The advertizing of online sports betting firms in exchange for sponsorship opportunities has been the norm for a number of years by sports organizations all over the planet. As an example the South African Premier Soccer League team Cape Town City has made the decision to enter into an agreement for the next four years with sports betting platform SportPesa.

Operating with the cooperation of TGP Europe, SportPesa has operations in Kenya, Tanzania, South Africa, the Isle of Man and the United Kingdom. The deal with Cape Town City will cover the senior, development and youth teams of the team which was previously known as Mpumalanga Black Aces.

The Director of SportPesa in South Africa, Nick Ferguson, commented on the arrangement, “We welcome our first football partners in South Africa, Cape Town City, to our global portfolio.” Ferguson continued to explain, “Our pioneering partnership is a big statement by SportPesa to showcase our commitment to football development in this country.” Adding, “We are more than happy to work with Cape Town City FC, a club that stands for our values and we look forward to a period of greater success inspired by the start of our journey together.”

SportPesa is powered by TGP Europe Ltd which has a license to operate granted by the Isle of Mann and the UK Gambling Commission. SportPesa has been investing in the development of the local sports leagues and tournaments in Kenya and Tanzania and has signed agreements to build local and international partnerships in soccer, rugby, boxing, motorsport, athletics, golf and the Indian sport of kabaddi.


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