U.K. Online Gambling Affiliate Programs Under Fire

Published Tuesday, September 05, 2017 - Online-Casinos.com
U.K. Online Gambling Affiliate Programs Under Fire

The recent review of the gambling industry in the United Kingdom has shaken a few operators up to the point where one firm online gambling operator Sky Betting & Gaming is doing away with its UK affiliate program.  The media recently published articles on affiliates’ alleged predatory behavior prompting the exit.

The serious post from the company informed SB&G’s UK-facing affiliates that services will no longer be needed as of October 2nd 2017. The decision came following “a comprehensive strategic review” that focused on “changing regulatory requirements” in Sky Betting & Gamings’ local market. SB&G’s notice however did not say there were any changes forthcoming to its Oddschecker and Sportinglife affiliate platforms.

The post revealed that UK online gambling operators were “experiencing increased obligations regarding their regulatory responsibilities and level of compliance.” SB&G’s stance is that its UK program “is no longer viable and managing the output of affiliates presents a significant risk to our business from a regulatory perspective.”

The U.K.’s Guardian news source published articles recently detailing affiliates’ use of third-party data to target gamblers on the lower end of the socio-economic scale, thus exposing how a number of affiliate operations push long-odds wagers on gamers in order to ensure better returns from their money sharing arrangements with the operators.

The whole gambling industry in the U.K. is getting ready for the release of the results of the government’s triennial review of the gambling industry, which is expected to recommend further scrutiny of the gambling industry’s activity.

Ladbrokes Coral was another gambling operator to feel the sting of the publication and is one of the five operators that is being probed by the U.K. Gambling Commission and the Competition and Markets Authority. The firm recently announced it keeping a closer watch on affiliates’ methods to ensure their business practices weren’t creating issues for the company.


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