Betway Sponsors British Basketball All-Stars Championship

Published Friday, September 08, 2017 -
Betway Sponsors British Basketball All-Stars Championship

The internet is packed with exciting events to place a wager on and there are some new spectacles that are being introduced to the punters in the U.K. The latest move by The Betway Group, a global online gambling company is sure to stir the interest of many sports fans with the sponsoring of the new British Basketball All-Stars Championship.

Betway has agreed a deal to become title sponsor of the premier event to be held at London’s O2 Arena on 24 September 2017. During a five-hour stint the eight teams will play in a double elimination format; two wins and the team will advance straight through to the semi finals, two losses will result in being knocked out of the tournament with teams winning one and losing one of their opening matches playing a deciding match for a place in the last four. Sky Sports will broadcast the event live in over 70 countries around the planet.

The exclusive event will feature a prize pool of £100,000 (€109,300/$130,200), including £20,000 for the final champions.

Director of marketing and operations at Betway, Anthony Werkman, commented, “It’s great to be involved with this innovative and exciting spin on a well-established sport,” Werkman continued to add,  “At Betway, we like to be at the forefront of new ideas and we strongly believe that the All-Stars Championship will deliver a thrilling experience to basketball fans and Betway customers at the O2 Arena.”

Organiser of the event Matchroom Sport’s Chairman, Barry Hearn, also commented, “We’re very excited to be once again working with our good friends at Betway; over the years, we’ve enjoyed a close relationship centred on many of our sports including darts, snooker, boxing, pool, and now basketball.”

Betway has been busy with a number of partnerships in the professional sports world. It recently expanded this portfolio by responding to a deal with the professional e-sports contest, ESL Pro League.



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