Kindred Group Reveals Stan James To Become Unibet

Published Friday, October 06, 2017 -
Kindred Group Reveals Stan James To Become Unibet

Branding is an important part of the online gambling industry to attract customers. Knowing your destination on the internet gives the punter a sense of security similar to coming home after a long day at work. The online betting operator for a variety of betting options including sports and casino poker action is a trusted brand licensed by The British Gambling Commission, The Irish Revenue  and Gibraltar Gambling Commissioner. The firm which began back in 1973 has grown with its reputation as a solid destination for wagering service.

Now with a recent disclosure from the directors of Kindred Group, have announced they will be migrating the brand to the Unibet platform.  

Kindred Group is headquartered in Malta and is owned by Nordic OMX a listed public company Kindred Group Plc. The online gambling operator holds and operates a number of brands, including its keystone property, Unibet, and Maria Casino, Stan James, 32Red. In 2011 Unibet was awarded one of 48 licenses for the recreated regulated Danish market.

In July 2015, Kindred Group bought Stan James Group for an estimated £19 million. Kindred CEO Henrik Tjarnstrom revealed recently that Unibet would be replacing the Stan James as the company’s leading sports book brand in the UK.  Stan James customers will be sent to the Unibet domain in the coming months Tjarnstrom said. The CEO also said that the Unibet logos and sponsorship drives will eclipse the Stan James goals.  

An announced was made already that Unibet will now be the title sponsor of The Champion Hurdle at Cheltenham starting in 2018. Unibet also made a significant investment in with a one year sponsorship shirt advert deal with Championship league footballers Aston Villa Football Club. Unibet also signed a three-year deal with the Professional Darts Corporation replacing Betway as the title sponsor of the Premier League darts tournament.


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