U.K.Gambling Regulators Send Operators A Warning Letter

Published Sunday, October 22, 2017 - Online-Casinos.com
U.K.Gambling Regulators Send Operators A Warning Letter

Facing the fact that gambling operators have been bending the rules regarding advertizing for their products has created a new awareness of the extent to which adverts for gambling is aimed at youth.

Concerns for the well being of vulnerable young people when it comes to being exposed to online betting has been documented on a number of occasions before by news outlets and watch dog organizations. The recent publishing of a letter sent to more than 450 operators in the U.K. states, “We are writing to advise you to amend or remove immediately any ads on your website or in third party media that are likely to appeal particularly to people aged 17 or younger … and generally available to view.”

“This relates particularly to freely accessible ads for play-for-free and play-for-money games and includes all graphics and images displayed on a website or in third party media.

“The use of particular colours, cartoons and comic book images, animals, child and youth-orientated references and names of games such as Piggy Payout, Fluffy Favourites, Pirate Princess and Jack and the Beanstalk are likely, alone or in combination, to enhance appeal to under-18s.”

The communication was signed by the Committee of Advertising Practice (CAP) and the Remote Gambling Association said that sanctions could be applied if sites failed to comply with the CAP code, which requires socially responsible marketing for gambling.

Chair of the Local Government Association’s Safer and Stronger Communities Board, Simon Blackburn, commented, “Councils have previously called for greater restrictions on gambling advertising to protect children and we are pleased to see the steps taken by the Gambling Commission and the Advertising Standards Authority... It is vital our children and young people are kept safe and protected from the problems gambling can cause.”

Protecting the young from bad influences seems like a difficult task with so much at risk it is important to at least try to control the overt methods companies are currently employing.  



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