Real Money New Casino Concept Coming

Published Friday, November 17, 2017 -
Real Money New Casino Concept Coming

The innovative wheels are constantly turning in the online gambling industry with new and outstanding products being launched almost every day.

Coming soon to a computer near you, the former Regional Business Manager of NetEnt, Michael Pedersen and former Head of Operations of LeoVegas, Stefan Lind have created a new online casino that is scheduled to be launched in early 2018. has been described as a real-money casino mash-up of live streaming, social features and gamification techniques.

CEO and Co-founder of, Michael Pedersen commented on the proposed launch, “Most casino operators are in the same boat, faced with limited ability to differentiate their respective core offering, as the same games are available on more or less all sites. That’s why it’s so important to have the courage to stand for something in terms of unique features and marketing concepts – we can’t all serve the same spaghetti Bolognese in our restaurants!” adding, “We decided from day one that we wanted to be different, go all-in and dare to stand out!”.

CMO and Co-founder of, Stefan Lind also commented on the reasons for the new casino concept, “When you visit a land-based casino, do you sit down at the empty Blackjack table or the one with one seat left and people having fun? Casino players might not always want to directly speak to other players, but it’s clear that they often like to interact with the casino staff and enjoy the indirect presence of other players; that’s what we are trying to replicate using the latest technology.”

Daily live broadcasts presented by casino hosts will give players an enhanced entertainment and interaction experience with the brand which considered an industry first. Live streaming technology will be aimed at increasing conversion rates, extending session times and in general increase retention rates of punters. Also an instant messenger function will be added enabling participants to add friends, make groups and chat considered another industry innovation.


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