All-in Diversity Project Partners With Paddy Power Betfair

Published Saturday, December 09, 2017 -
All-in Diversity Project Partners With Paddy Power Betfair

The All-in Diversity Project is an industry-driven initiative which aims to bench-mark and generate an open and constructive discussion about diversity, equality and inclusion across the global betting and gaming sector. This is a noble cause, considering the politics today and the need for fundamental change in the gambling industry.

A recent announcement that Paddy Power Betfair has partnered with All-in Diversity Project is good news and a call for action in the betting business. Paddy Power Betfair will serve as an integral part of the initiative both as a Founding Member and Participant in its inaugural year.

The All-in Diversity Project’s aim is to measure and facilitate an open and objective dialogue about diversity across the whole of the industry on a global level acting as the primary resource for all data relating to diversity and inclusion.  

The first objective of the project is to build an industry standard index focused on a benchmark measurement of the current situation and with this tool chart future change and progress. The year to year progress update, highlight successes, challenges and opportunities, will provide information to make best practice recommendations for corporate governance, internal policies, recruitment practices, equal pay, employment legislation, unconscious bias and marketing.

Co-Founder of the All-in Diversity Project, Kelly Kehn, commented, “We established the All-in Diversity Project because we believe the industry itself has a role to play in improving how we do business. We believe the best way to push the industry forward, is to create the tool for all businesses globally to use in benchmarking their own diversity initiatives.”

Fellow Co-Founder Christina Thakor-Rankin also said, “The All-In Diversity project is not about pushing quotas or agendas. It’s about acknowledging that the expectations and aspirations of the next generation of employees and customers is very different to ours, and understanding that if this industry is to be able to attract and retain the employees and customers of the future it needs to start making changes now.”


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