Catena Media Pursues Expansion With Acquisitions

Published Monday, December 11, 2017 -
Catena Media Pursues Expansion With Acquisitions

The aggressive and sometimes risky mergers and acquisitions strategy of online gambling service providers has been the trend for some time now with no signs of the tendency abating.

A recent announcement by the affiliate marketing network Catena Media is proof that the goal of consolidation has not peaked at least for this firm. The company which has been operating since 2012 is setting an ambitious corporate target relying on its strategy of optimising and revamping acquired assets. Catena Media has evolved into one of the world’s most successful online lead generation companies in the industry, with over 190 plus employees operating in three corporate offices located in Malta, Serbia and the United Kingdom.  The focus for Catena Media is on organic growth in combination with geographical expansion and acquisitions.

The acting Chief Executive Officer of Catena Media, Henrik Persson Ekdahl commented on the approach,  "2017 has been characterized by several new and important acquisitions, a list change to Nasdaq Stockholm Mid-Cap and entry into new markets.” Persson Ekdahl continued, "Since we announced our new financial targets in November, we have also completed the company's largest acquisition since company inception. We are now looking forward to 2018, a year when the new businesses shall reap the results while we continue our rapid growth rate."

The company goal came closer to reality with the last two acquisitions in 2017. November saw the firm acquire Malta based financial services firm Beyondbits for €9.25 million, the first non-gambling industry asset purchase for Catena. It was also announced that Catena had secured a €26.5 million arrangement for the complete acquisition of German sports betting network, Baybets. Catena Media is one step closer to its goal of becoming the world’s number one provider of high-value internet gaming  leads.

The merger and acquisitions trend is far from over as the online gambling industry continues to consolidate and become safer and stronger for the player and operator.


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