Bet365 Trade Mark Issues Somewhat Resolved

Published Friday, December 15, 2017 -
Bet365 Trade Mark Issues Somewhat Resolved

The right to maintain an image and brand and trademarks has been called into question in many jurisdictions within the European Union with issues concerning copy rights remaining unresolved. A particular legal battle that has lasted over seven years still has not been totally settled. Back in 2007, online gambling Bet365 put a bid in to trademark its name in the E.U. but a particular examiner rejected the application, stating ‘bet’ was just a generic term and ‘365’ merely was the number of days in a year.

Not to be daunted by the rejection the operator Bet365 Group Ltd from Britain and one of the world's leading online gambling operators with over 19 million customers in almost two hundred countries decided to challenge the ruling.

The examiner decided that the Bet365 application was valid. Then in 2013, an individual filed to have Bet365’s trademark declared invalid, based on the person’s trademark ‘b365’ brand and for three years the Bet365 Group blocked the efforts of the German citizen.

In 2016 however the Fifth Board of Appeal at the EU Intellectual Property Office (EUIPO) upheld the other individual’s appeal and Bet365 appealed that decision to the European Union General Court (EGC). That court has recently annulled the ruling by the EUIPO and said that Bet365’s plea for annulment was “well founded.” The European Union General Court said the Fifth Board of Appeal had not sufficiently substantiated the decision concerning the gambling and betting services in class 41. A statement from the General Court read, “Consequently, with regard to those services, the single plea in law seeking annulment is well founded and there is no need to examine the last arguments put forward by the applicant concerning the lack of opinion polls or evidence from a chamber of commerce in respect of which it was criticised by the Board of Appeal.”

Related news

Return to Latest News