UK CMA Questions Online Gambling Operator Promotions

Published Thursday, February 01, 2018 -
UK CMA Questions Online Gambling Operator Promotions

The online gambling industry in the United Kingdom has successfully created an environment that the casual gambler feels safe and comfortable enjoying. This is in part due to the number of safeguards imposed by the UK Gambling Commission and the Competition and Markets Authority.

The CMA launched an investigation in 2016 which questioned the £4.7 billion online gambling sector and whether it was breaking consumer protection laws through the promotions. The investigation was conducted after complaints about betting firms "trapping" players' money and making them play for longer times. The CMA has announced that operators must stop misleading online 'free bet' offers or face reprisals. These proposed changes will benefit players who will not need to play extended games before fund withdraw is possible.

The bonus offers were made to attract and retain more players which gave bonus funding after gamblers invested their own finances. Firms that fail to implement the changes will experience regulatory reprisals from the UK Gambling Commission. Ladbrokes, William Hill and PT Entertainment have agreed to comply and change their promotions.

George Lusty, the CMA project director, commented,  "Gambling always carries a risk, but players should never face unfair restrictions that prevent them from getting at their money.

"Firms mustn't stack the odds against players by putting unfair obstacles in their way or making it difficult for them to stop gambling when they want to.

"We welcome the commitment from these leading firms to address the problems our investigation uncovered, by making important changes to their terms and conditions.

"We now expect others to follow, and look forward to the Gambling Commission's continued work to make sure all operators in this sector play fair with their customers' money."

Gambling Commission executive director Sarah Gardner also commented, "We expect all Gambling Commission-licensed businesses to immediately review the promotions and sign-up deals they offer customers and take whatever steps they need to take, to the same timescales agreed by the three operators, to ensure they comply.”


Related news

Return to Latest News