Coolbet Hooks Up With Microgaming Poker Network

Published Friday, February 02, 2018 -
Coolbet Hooks Up With Microgaming Poker Network

The odds are relatively low on a start up venture success in the online sports book field and the competition is fast and furious. There are some innovations that do stand out however and one trait that attracts loyalty in the virtual online gambling world is transparency. A recent announcement that a relatively new online sports book Coolbet had hooked up with Microgaming Poker Network to the cheers of the poker community. MPN has a long held record for reliability. 

The Coolbet brand was launched back in 2016 and is owned by StayCool OÜ. The firm works with its own custom sports betting platform that targets the Nordic jurisdictions. Based in Estonia, Coolbet also offers casino and live Us online casino gaming, and now poker on the MPN community.

Coolbet was the first sports book to show the turnover and amount of the bets for a specific match. “That is unique and part of what makes us special. We want to be completely open with information to our customers. In an industry with still lots of secrets and where you don’t know which persons are behind a company we do things the opposite. It’s all about trust.” said, Jan Svendsen, the CEO of Coolbet.

The Director of Network Games at Microgaming, Jean-Luc Ferriere, commented on the partnering, “With their management group having 90 years’ combined online gaming experience, Coolbet has a clear strategy when it comes to its customers and target markets. The MPN is the perfect home to help Coolbet achieve its goals.”

Anders Karlsen, Coolbet’s COO, also spoke on the alliance, “By joining the MPN, our brand and our players will benefit from a highly experienced and knowledgeable poker team. We want to bring sports book players closer to poker and vice versa, and we believe we can achieve this strategy by working with the best in the industry.”


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