GVC Holdings Fined £350k For Advertizing Standards Breach

Published Wednesday, February 14, 2018 - Online-Casinos.com
GVC Holdings Fined £350k For Advertizing Standards Breach

The standards are there and the online gambling industry should abide by them. The authorities in various jurisdictions have been letting the gambling world know they mean business enforcing the agreed upon rules of engagement.

The United Kingdom has two bodies that set the code that advertisers for gambling products and services must adhere too. The Committee of Advertising Practice and the Broadcast Committee of Advertising Practice have targeted advertizing spots that “exploit people’s vulnerabilities or play fast and loose with eye-catching free bet and bonus offers.” A prohibition on ads that “create an inappropriate sense of urgency, like those including ‘bet now!’ offers during live events” is foremost on the list.

The rules insist that the “trivialisation of gambling”, such as by encouraging repetitive play and ending undue emphasis on giving punters “money motives” for gambling be halted as well as ads that give an “irresponsible perception of risk or control.”

The hammer of the UK Gambling Commission has come down on the online gambling company GVC which has been fined £350,000 for repeatedly defying a 2016 ruling by the Advertising Standards Authority maintaining that advertizing for its Bwin website were misleading. The Gambling Commission stated that despite the ASA ruling websites owned by GVC repeatedly contravened the standard another seven times.

Programme director for the UKGC, Richard Watson, commented, “This fine should serve as a warning to all gambling businesses that we will not hesitate to take action against those who mislead consumers with bonus offers or fail to ensure they are correctly licensed.” The massive fine has been ordered just as GVC Holdings Plc is in advanced talks to acquire U.K. bookmaker Ladbrokes Coral Group Plc for as much as 3.9 billion pounds ($5.2 billion).

According to the UK Gambling Commission last year more than 2 million people in the UK were either problem gamblers or at risk of addiction to betting.

 

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