U.K.Online Gambling Industry Receives Enforcement Action

Published Thursday, March 01, 2018 - Online-Casinos.com
U.K.Online Gambling Industry Receives Enforcement Action

It appears a number of government agencies in the U.K. are joining forces to keep the online gambling industry in line. Recently the Competition and Markets Authority in the U.K. revealed  it had “launched enforcement action” against a number of UK gambling commission licensed  operators regarding, “in respect of practices that may place unfair obstacles in the way of people withdrawing their money (whether as part of a promotion or not).”

Not that long ago the CMA said that that results of an investigation into promotional offers from online operators. The result was the admonishment of three operators namely William Hill, Ladbrokes and the Playtech subsidiary PT Entertainment’s TitanBet and Winner domains.

His time the CMA was concerned with “unreasonably low” daily, weekly or monthly limits on withdrawing funds, “potentially arbitrary short deadlines” for customers to verify their identity when withdrawing their money and potential forfeiture of said funds if punters fail to respond fast enough, as well as dormancy terms that allow confiscation of funds by online gambling operators or the imposition of   “apparently excessive charges” due to the inactivity of accounts.

Also this week the UK’s Information Commissioner’s Office (ICO) revealed the results of a “global intelligence-gathering operation” that discovered “significant issues” with affiliate marketing in the online gambling industry. The operation noted that 221 of the 902 websites probed needed “further action.”

The main findings of the investigation were that the affiliate sector does not have “appropriate unsolicited communication guidelines,” often failing to obtain the consent of customers and engages in misleading advertising. It was also revealed that Affiliates “have a short lifespan … and conceal their physical location, potentially making enforcement a challenge.” UK gambling and advertising regulators have been increasing their oversight of third-party marketing of online gambling products. At the beginning of the year the UK Gambling Commission advised that it would hold licensees directly responsible for the activities of their affiliate associates.

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