U.K.'s ASA Deems PokerStars Ad Offensive

Published Friday, April 06, 2018 - Online-Casinos.com
U.K.'s ASA Deems PokerStars Ad Offensive

Advertizing standards are created for the gambling industry to keep the industry honest and going strong. Advertizing online betting sites has been the backbone of internet wagering whether it is on television or on billboards it has to be acceptable to everyone that comes in contact with these ads.

The UK Advertising Standards Agency announced that it has ruled that a television advert run by PokerStars was “socially irresponsible. ” The broadcast adverting was focused on how participants can ‘bluff’ their way to a victory in online poker games.

The particular advert that was deemed controversial featured a player going all in on a bluff. The player featured risked all of funds anticipating the other participants would fold their hands.

A voice in the ad said: “Here you are, the moment when bluffing is the only way to win, you’re freaking out kiddo, but think about all those times you bluffed yourself.” “Like the pull-up bar waiting for you to get back in-shape, that book you’re definitely going to read, your parents never ever had sex.” “Use that talent because if you can bluff yourself, you can bluff anyone.” “Pokerstars…you’re already a great poker player.”

The ASA said, “As the ad only showed the player being able to bluff in real life, non-poker related circumstances, and did not imply that they had any other experience of the game, we considered that the ad suggested that players could excel at poker without any previous experience of the game.

“This, therefore, portrayed gambling behaviour that was socially irresponsible.

“While we acknowledged that big “all in” bluffs were a part of the game, we considered that the message that bluffing should be attempted without any experience of playing poker or any understanding of poker strategy portrayed gambling behaviour in the context of recklessness and in a manner that could lead to financial harm.”

ASA has warned PokerStars, “their ads did not portray gambling in a socially irresponsible manner or in the context of recklessness”.



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