Industry Firsts From New Casino

Published Saturday, May 05, 2018 -
Industry Firsts From New Casino

The powerful combination of experience and the pioneering spirit is a sure bet when it comes to creating a new online gambling enterprise. Former Regional Business Manager of NetEnt, Michael Pedersen and former Head of Operations of LeoVegas, Stefan Lind have joined forces to create a new casino called which will have a number of industry-first features.

The research and development of the new casino took over a year in preparation for the launch. The theme is based on the secret agent and caters to players seeking a new sort of online casino experience featuring the world’s first, 7-hour daily, online casino talk-show. The daily live broadcasts, presented by casino hosts, will give players enhanced entertainment and interaction with the Letsbet brand. Live presentations using advanced streaming technology has the aim of increasing conversion rates, extend session times and in general increase retention times and rates.

Chief Executive Officer and  Co-founder of, Michael Pedersen commented, “We believe players will appreciate a truly unique casino experience including the world’s first online casino talk-show, not to mention the ability to chat with our Live Hosts and other players, while enjoying their favourite games”
Pedersen continued to describe the new casino, “We have reinvented the online casino experience to offer a more lively and social atmosphere, quite close to the feeling you have when entering a land-based casino with your friends – it’s about doubling the entertainment value and having fun…Together!”

LetsBet is powered by the BetHard Group. Erik Skarp, Chief Executive Officer and Co-founder of BetHard Group said, “We are excited to welcome into the BetHard Group’s family of brands. LetsBet is probably the first in the world to bring a unique new “casino talk-show” concept to an online casino, which we are sure players will appreciate. Innovation is key to succeed in a crowded market and it will be exciting to follow LetsBet’s growth.”


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