Belle Rock Buddy A Popular CRM Innovation
Published: Friday, July 22, 2005 Online-Casinos.com
BELLE ROCK BUDDY A POPULAR CRM INNOVATION
New instant messenger service enjoys fast take-up
The Gibraltar-based Belle Rock Gaming group of online casinos reports that its recently introduced "Belle Rock Buddy" facility is attracting widespread sign-ups.
The facility is based on Instant Messenging and adds a new dimension to the customer relations activities of the group. In just three weeks since launch, over 25 percent of Belle Rock Gaming players have downloaded the application.
The Belle Rock Buddy acts as a 'personal gaming assistant,' providing instant, fingertip access to all of Belle Rock's casino games and promotions, as well as other personalised and exclusive services. The application received overwhelming player support during the trial period, with players highlighting its ease of use and ability to simplify the gaming experience.
One of the goals is to enable players to keep track of promos, together with their gaming transactions, accessing what they have wagered, won and withdrawn. The latest games releases and other news is also available. The system will be updated daily to ensure the very latest account information is available.
Belle Rock Buddy was introduced following extensive player studies through an independent research company. Players were able to review the service during a pilot phase and were invited to provide personal feedback through a series of online chat forums.
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