Belle Rock Gaming - A New Spin On Loyalty

Published: Friday, August 05, 2005 Online-Casinos.com

A NEW SPIN ON LOYALTY

Innovative pomotional idea from Belle Rock group

Carmen Media's Belle Rock Gaming group of online casinos and poker rooms launched a new player incentive scheme this week, following up on their successful Buddy customer service IM communication facility.

The latest addition to Belle Rock player benefits enables gamblers to bid online on a wide variety of interesting and collectable items. The auction currency will be free auction points that players will earn by playing at any of the Belle Rock casinos.

"Our players will still be awarded Cash Back Points for use in their gaming accounts, but from today they will also earn a free auction point for every cash back point. Using these to bid on any of the auction items, they can now also experience the thrill and excitement inherent to any bidding process," said Tim Johnson, CEO of Carmen Media Group, owners of Belle Rock.

The items on auction can be acquired at a fraction of the real cost without players having to spend any money. Items on offer cater for a wide variety of preferences and include electronic equipment, jewelry, appliances, travel and tickets, home wares, sports equipment, and rare collectables. New items will be added regularly and an average of 10 new auctions will be hosted every day. One of the hot items on offer during August is a brand new off-road vehicle.

"Irrespective of the value of the bid, the highest one wins. So the winning bidder can walk away with anything from a SUV to limited edition music collection for as little as 1 auction point if that was the only bid received," said Johnson. "auction points are updated daily so as they play, their auction points balance will be growing, allowing for so many more opportunities to win."

Players will also earn bonus auction points for a variety of interactions such as:

* installing and logging into Belle Rock Gaming's Belle Rock Buddy
* opening additional real Belle Rock Gaming casino accounts
* updating or verifying their details
* linking their accounts in the Belle Rock Buddy and
* taking part in selected research surveys.

The auction process is easy and straightforward. Belle Rock Gaming Auctions are accessed via the Belle Rock Buddy.