Big U.S. Marketing Push From Bodog

Published: Friday, May 13, 2005 Online-Casinos.com

BIG U.S. MARKETING PUSH FROM BODOG

Multi-million dollar campaign on the cards

Bodog's advertising hassles with Esquire vs the Department of Justice (see InfoPowa last week) does not seem to have slowed the top gambling group down judging by press releases this week - the company is pressing on with a multi-million dollar marketing push.

The company has announced the beginning of a major advertising campaign in the US designed to accelerate the already phenomenal growth the company currently enjoys with new customer accounts doubling year over year.

Starting this month, Bodog.com will launch the first of two television spots it has planned to air over the next few months. The commercials will air in major cities across the US on a wide variety of networks, including ESPN, Fox Sports, Discovery, Travel, Bravo, E!, A&E, Comedy Central, MTV and VH 1, and will be supported by a variety of print and radio ads.

Four-page print ads in leading men's magazines such as Complex, Razor, and the progressive business bible Fast Company across the USA are also lined up.

"This is only the start of our aggressive mass media advertising campaign targeting the US market," says CEO and founder Calvin Ayre. "Over the next six months, you'll see innovative and creative Bodog.com messaging across multiple media platforms."

The marketing plan embraces other major publicity initiatives as well, and includes celebrity poker sponsorships like Shannon Elizabeth, the star-studded Bodog.com cas�no night in Cannes, and upcoming product placements in major blockbuster movies.