Big U.S. Marketing Push From Bodog
Published: Friday, May 13, 2005 Online-Casinos.com
BIG U.S. MARKETING PUSH FROM BODOG
Multi-million dollar campaign on
the cards
Bodog's advertising hassles with Esquire vs the Department of
Justice (see InfoPowa last week) does not seem to have slowed the top gambling
group down judging by press releases this week - the company is pressing on with
a multi-million dollar marketing push.
The company has announced the beginning
of a major advertising campaign in the US designed to accelerate the already phenomenal
growth the company currently enjoys with new customer accounts doubling year over
year.
Starting this month, Bodog.com will launch the first of two television
spots it has planned to air over the next few months. The commercials will air
in major cities across the US on a wide variety of networks, including ESPN, Fox
Sports, Discovery, Travel, Bravo, E!, A&E, Comedy Central, MTV and VH 1, and
will be supported by a variety of print and radio ads.
Four-page print
ads in leading men's magazines such as Complex, Razor, and the progressive business
bible Fast Company across the USA are also lined up.
"This is only
the start of our aggressive mass media advertising campaign targeting the US market,"
says CEO and founder Calvin Ayre. "Over the next six months, you'll see innovative
and creative Bodog.com messaging across multiple media platforms."
The
marketing plan embraces other major publicity initiatives as well, and includes
celebrity poker sponsorships like Shannon Elizabeth, the star-studded Bodog.com
casíno night in Cannes, and upcoming product placements in major blockbuster
movies.
