Casino Affiliates Protection Body Formed
Published: Saturday, July 02, 2005 Online-Casinos.com
AFFILIATES PROTECTION BODY FORMED
iGAMI to represent online gaming marketers
Arbitrary and retroactive changes to affiliate "partnerships" recently by certain online casino groups has reinforced the need for a more unified affiliate marketing community and the formation of a non profit organization to do this, say prominent members of the affiliate community.
Titled "International Gaming Affiliate Marketing Initiative" (iGAMI) the body is designed to protect the interests of affiliates and marketers of online gaming and according to the founders has been needed for some time.
One of the fundamental guiding principles of the new organization will be that affiliate programs should be true "partnerships" and that programs or casinos should not permit one partner to negatively affect another through the use of unethical practices.
Additionally, concerns over prompt payments, knowledgeable support - both technical and administrative, accurate tracking and statistics, responsible behavior by both affiliate and the affiliate program, and being treated fairly and with equality with regard to peers will prevail in the new organization's mission and operating philosophy.
iGAMI will endeavor to encourage industry wide cooperation and communication among all individuals conducting affiliate business in the industry so that common interests and goals can be effectively met.
Affiliates or other parties who are interested in getting involved in the developmental stages of the new organization are invited to email interested@igami.org for additional information or visit the organization's website at igami.org.
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