Casinofeed Taken Over By CAP

Published: Friday, May 06, 2005 Online-Casinos.com

CASINOFEED TAKEN OVER BY CASINO AFFILIATE PROGRAMS

Promo information site to be re-branded

US company Casino Affiliate Programs (CAP) has acquired the Casinofeed.com service which provides "real time" promotions and bonus data feeds to casino, poker and bingo affiliate websites, direct from the managing properties.

Under the agreement, CAP will assume responsibilities for sales, marketing and administration of the Casinofeed system and rebrand the service as Affiliatefeed.com.

Since the service's inception in January 2005, Casinofeed has built up a user-base of some 60 casinos and poker rooms, including brands such as Ladbrokes, Victor Chandler, Belle Rock and Fortune Lounge, and has attracted more than 100 affiliate website registrations. The involvement of CAP will bring a significant marketing benefit to those properties signed up to the service from April 11th onwards.

With over 2,000 active industry affiliates on the CAP roster and a popular portal incorporating the leading casino affiliate user forum, a primary role of CAP will be to ensure that affiliates are made aware of the service and are assisted in integrating the live feeds into their websites.

Under the agreement, the Casinofeed service will also be moved to a fast dedicated server and will undergo a brand awareness overview.

Founder Ian Sims will remain involved in the project, and has also recently been involved in the launch of a new co-venture site called Casinomatcher.com which plugs into the live Casinofeed data. Sims believes that the concept, which uses a factual database to find the best matching casinos to specific criteria entered by users, to be unique.

"While doing some research on another project, I got frustrated with not always being able to find specific information I wanted to relay to potential players" Sims relates. "Things like reverse withdrawal times and similar hidden 'features' for example. Thus, every time a casino is added to Casinomatcher, we test the casino's support response and dig out important items of information of use to players that they wouldn't otherwise necessarily be aware of."