Ola, Sportsbook.com En Espanol!
Published: Friday, May 27, 2005 Online-Casinos.com
OLA, SPORTSBOOK.COM EN ESPANOL!
Hispanic Americans targeted with new sports and online casino site
America's rapidly growing Hispanic community is the target for a new Spanish language site, Sportsbook.com En Espanol, launched this week.
Dedicated specifically to America's 40 million strong Hispanic population, Sportsbook claims the site is the first to cater to the country's largest and fastest growing ethnic minority group.
In addition to offering the full range of odds, propositions and promotions available on the English-language site, Sportsbook.com En Espanol will provide its gambler base with more emphasis on sports and events of interest to their communities - specifically soccer and boxing. The site will also provide exclusive promotions relevant to the Hispanic audience.
"Latin Americans are very passionate about sports and have a tradition of sports wagering," said Tony Delgado, a Sportsbook.com En Espanol manager. "We're delighted to provide the Spanish speaking community with a site that reflects their sports and gaming interests. For the first time, millions of potential customers now have the chance to bet in their language - Apuesta en tu idioma!"
Delgado says that the online gambling industry is growing at an incredible rate in the United States, with approximately $10 billion in revenue expected in 2005. The fact that minority groups, such as the Hispanic population, are becoming more established financially is a significant factor.
"As a group, Hispanics make up nearly 15 per cent of the population of the United States and have more disposable income than at any other time in their history. Online gambling is going to keep growing in this country and the Latin population is going to be a very important part of that continued growth," added Delgado.
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