Ola, Sportsbook.com En Espanol!
Published: Friday, May 27, 2005 Online-Casinos.com
OLA, SPORTSBOOK.COM EN ESPANOL!
Hispanic Americans targeted with new
sports and online casino site
America's rapidly growing Hispanic community
is the target for a new Spanish language site, Sportsbook.com En Espanol, launched
this week.
Dedicated specifically to America's 40 million strong Hispanic
population, Sportsbook claims the site is the first to cater to the country's
largest and fastest growing ethnic minority group.
In addition to offering
the full range of odds, propositions and promotions available on the English-language
site, Sportsbook.com En Espanol will provide its gambler base with more emphasis
on sports and events of interest to their communities - specifically soccer and
boxing. The site will also provide exclusive promotions relevant to the Hispanic
audience.
"Latin Americans are very passionate about sports and
have a tradition of sports wagering," said Tony Delgado, a Sportsbook.com
En Espanol manager. "We're delighted to provide the Spanish speaking community
with a site that reflects their sports and gaming interests. For the first time,
millions of potential customers now have the chance to bet in their language -
Apuesta en tu idioma!"
Delgado says that the online gambling industry
is growing at an incredible rate in the United States, with approximately $10
billion in revenue expected in 2005. The fact that minority groups, such as the
Hispanic population, are becoming more established financially is a significant
factor.
"As a group, Hispanics make up nearly 15 per cent of the
population of the United States and have more disposable income than at any other
time in their history. Online gambling is going to keep growing in this country
and the Latin population is going to be a very important part of that continued
growth," added Delgado.
