Gambling Dot Com Appoints Casino Agency
Published: Friday, March 11, 2005 Online-Casinos.com
GAMBLING DOT COM APPOINTS CASINO AGENCY
GBP 350 000 marketing campaign planned
Casino Agency - formed last year as a marketing, communications and consulting offshoot of UK-based HPS Group is to handle search facility Gamblingdotcom's GBP 350,000 through-the-line marketing campaign.
Gambling dot com currently allows consumers to search for the best choice of online gambling sites, including casinos, roulette, sports betting, bingo, lottery and slots - while also offering a mix of free games, tournaments and the opportunity to vote in monthly polls to find the Top Sites.
The appointment follows Casino Agency's work at the start of the year for another client, InterCasino, which involved a deal it secured with Sky One to sponsor a glamorous US TV series Las Vegas.
Tim Rosenberg, marketing director of gambling dot com said: 'We're looking to raise our profile and get the message across to consumers that gambling dot com is the first place for them to visit in order to find the best in online gambling.<</p>
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