New Marketing Chief For Get Minted
Published: Friday, May 13, 2005 Online-Casinos.com
NEW MARKETING CHIEF FOR GET MINTED
National advertising campaign planned
Online gambling site Getminted, which is owned by the UK group Cashcade Limited has appointed Gloria Gonzalez as Head of Marketing.
The marketing specialist has a wealth of experience working in various roles in the telecomms market for Ericsson, PageOne, O2, iTouch and Zed over the last 15 years.
Gonzalez will handle the promotion of Getminted and partners like Bet Play and Win, Get Minted Bingo and Get Minted Poker through offline and online media. Although she only joined the group last month, she is already the driving force behind a national advertising campaign heavily promoting the bingo, monopoly and poker products offline at a number of sites throughout the UK.
Gonzalez says she intends to put Getminted on the map as the place to go for lighthearted gaming fun. "I want to create an approachable brand and I will be looking at classic direct response above and below the line marketing techniques, which the company has not employed before to complement its online presence" she says.
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