Golden Star Network To Vegas Partner Lounge

Published: Saturday, July 02, 2005 Online-Casinos.com

GOLDEN STAR GROUP ACQUIRED BY VEGAS PARTNER LOUNGE

This could be an improvement in payout efficiency...

The rumours were rife at the GIGSE conference that this deal was going down (see earlier InfoPowa reports) and it is now official - Vegas Partner Lounge has taken over Golden Riviera Casino and others in the Golden Star group.

With immediate effect the five Golden Riviera Casinos (Golden Riviera.com, Miami Paradise Casino.com, Slots Royale.com, River NileCasino.com and Casino France Net.com) and one Poker Room (Golden Riviera Poker.com) will come under the management of Vegas Partner Lounge whilst retaining their seperate brand identity.

"This is a major coup for us" says Austin Green, Sun Vegas Casino Manager, "The Golden Riviera Group is exceptionally strong in the European markets. Their casinos have a unique style in the industry and offer some of the best promotions around."

No details have been released on purchase cost, or whether the former owner of Golden Riviera is to remain in the industry.

The Golden Riviera Group and Vegas Partner Lounge are to remain two separate brands.

"We decided that each group has it's own character, it's own style, and players, we want to maintain that individuality" comments Green. "We have no interest in becoming the largest group of online casinos, we'd rather keep the personal touch.

"We're looking at this acquisition more as a merge. The identity Golden Riviera has built over the last few years is what appeals to us, it's what we hope to maintain. Resources will be pooled, information shared, and hopefully bonds formed that will ensure both Vegas Partner Lounge and Golden Riviera grow from strength to strength," he concluded.

Both groups have successfully achieved eCOGRA player protection seal status, and this will therefore remain.

Vegas Partner Lounge began as a single online casino operation with Crazy Vegas Casino.com. With the addition of Sun Vegas Casino.com and Crazy Poker.com it was obvious big things were still to come. VPL expanded further when it took over management and marketing of 777 Dragon.com, Cinema Casino.com and Arthurian Casino.com, and then in 2003 Casino US.com.

2004 saw the introduction of many additional games, and the conversion of all Vegas Partner Lounge online casinos to the latest Viper Software - sporting more games than any other online casino. With the introduction of Maple Casino.com in September 2004, Vegas Partner Lounge also introduced the Canadian dollar into the online casino market.