InterAge To Handle Party Gaming Marketing
Published: Friday, August 05, 2005 Online-Casinos.com
INTERAGE TO HANDLE PARTY GAMING MARKETING
Aggressive new marketing strategy planned
What is likely to be a lucrative online marketing contract for the multi-billion
dollar market leader Party Gaming was awarded to UK company InterAge
Limited this week.
The CEO of InterAge, Kobi Freund says that his new client has made a decision
to become significantly more aggressive in its marketing following detailed
market research that shows substantial growth potential despite the already
considerable success of the sector.
Following its recent successful listing in London, PartyGaming has a more than
adequate war-chest for the new marketing thrust, which is likely to include
additional effort in both the poker and online casino fields. The group currently
own brands in all three major gaming areas: poker, casino, and bingo.
PartyPoker, is the world's largest online poker business based on ring game
revenue and number of active players. The company's main casino property, Starluck
Casino, was launched in 1997 but recent announcements by the CEO have indicated
some exciting moves in that direction. PartyBingo, the newest addition to the
company's family of gaming brands, launched in 2003, and is already one of the
top five online bingo sites.
In 2004, casino and bingo games represented approximately 29 per cent of the
online gaming market, and poker represented approximately 13 per cent.
"This is an exciting and challenging new market for InterAge," says
Freund. "I believe that we are very well equipped to meet the challenge
to help PartyGaming continue its significant growth pattern."
