Littlewoods Orders Boss Media Casino

Published: Friday, January 14, 2005 Online-Casinos.com

LITTLEWOODS ORDERS BOSS MEDIA CASINO

Casino and poker games for a million clients

Swedish casino software turnkey provider Boss Media AB has signed an agreement with Sportech PLC, the parent company of Littlewoods Gaming to provide an online casino and poker room system for Littlewoods Bet Direct Internet gaming site.

Sportech PLC is a leading UK home gaming company, providing a variety of gaming and betting opportunities to customers through wholly owned gaming and betting business Littlewoods Gaming. Sportech has a full listing on the London Stock Exchange and recorded a turnover of GBP 207.9 million for the year ended December 31, 2003.

Littlewoods Gaming provides betting and gaming opportunities to over a million customers, and strives to be in the forefront when it comes to using new technology and new channels of distribution to bring more games to more players in the home.

Boss is to supply a casino system with GBP sterling as the base currency. The casino will be available in both a download and in a web-based version. The poker room element will link into the existing Boss Poker network community. Existing Bet Direct punters will be able to log in and play both casino and poker games using their present playing account.

"When looking to develop the casino and poker products for Bet Direct we were conscious that the products needed to utilise the existing account offered on the Bet Direct Sportsbook. Boss Media have proven expertise in this area and this coupled with their excellent product offering made them the natural choice," says Phil Kissane, Director of Internet Gaming at Littlewoods Gaming.











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