ISW To Provide In-Game Betting To Littlewoods
Published: Friday, July 15, 2005 Online-Casinos.com
ISW TO PROVIDE IN-GAME BETTING TO LITTLEWOODS
Another heavyweight client for SportXction system
Littlewoods subsidiary sportsbook BetDirect will be equipped with interactive
in-run sports betting soon following an agreement with Interactive Systems Worldwide
Inc. signed this week.
The companies have agreed to work together to formalise plans in relation to ISW
subsidiary Global Interactive Gaming (GIG) providing its SportXction interactive
betting product to Littlewoods Betdirect, one of the UK's leading home gaming
companies, across its existing Internet, mobile phone and interactive television
platforms.
The companies intend to complete a formal agreement and launch SportXction(R)
on the Internet during the third calendar quarter of 2005.
During this time, the companies will also evaluate the deployment of SportXction(R)
across Littlewoods Betdirect's existing mobile phone and interactive television
platforms.
