Littlewoods Poker To Sponsor ITV Poker

Published: Friday, August 05, 2005 Online-Casinos.com

LITTLEWOODS POKER TO SPONSOR ITV POKER

New celebrity show features an all star challenge

Littlewoods Poker scored a solid coup this week with the announcement that it is to exclusively sponsor a new ITV Celebrity show in the UK titled All Star Poker Challenge.

The sponsorship extends to the show's related website ITV.com/poker and includes extensive promotional mentions and links. Littlewoods Game On will also be providing ancillary betting and gaming content to viewers before, during and after the show.

The All Star Poker Challenge series is a televised poker tournament played through five qualifying rounds with a final on Sunday 31 July 2005. Starting this week, the show will be aired commencing at 11.30 pm through to Sunday for an hour every night.