Marketing First For My Bookie
Published: Friday, April 29, 2005 Online-Casinos.com
MARKETING FIRST FOR MY BOOKIE
Getting noticed on the silver screen
Costa Rican based sportsbook MyBookie has scored a marketing coup in online gambling...it has signed an exclusive product placement agreement with Warner Brothers for the upcoming film 'Lucky You,' starring Drew Barrymore and Robert Duvall.
The agreement makes provision for the MyBookie website to be prominently featured in the film and within the storyline. The movie features a college student who hits it big online then turns his sights to Las Vegas, where he tries to beat the odds in a quest for the world championship. Eric Bana and comedienne Debra Messing also star.
"This is definitely a first for our industry, and we are currently looking at a variety of potential partnerships within the television and music industry," says Mike Nichols, founder of MyBookie.com. "We see our products really as an extension of the entertainment industry as a whole."
In business since 1997 MyBookie is a fast growing gaming site on the Internet, and recently announced the upcoming launch of its newly developed brand NINE, slated for July. In addition to providing bet facilities on a multitude of sports, news, financial, entertainment and political wager options it also offers online casino action on BlackJack, Poker, Roulette, slots, craps and other casino games.
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