Online Gambling Operators and Social Media Exposure

Published Wednesday, May 01, 2013 -
Online Gambling Operators and Social Media Exposure

The social media world is expected to grow at exponential rates as more and more people connect to the internet via smartphone technology. The expected expansion is said grow to five billion connected soles within a decade. Looking at this amount of exposure is something online gambling service providers cannot ignore.

Firms such as William Hill have been connected to the social media trend for some time now and they know as many big companies such as Coca-Cola, Microsoft and Nike have been successfully exploiting with their own techniques.

Research has pointed out that the gambling sector in the United Kingdom alone is worth £2bn a number that online operators are competing for with the addition of applications for easy access and tools for punting while mobile.

William Hill has 461,000 Facebook fans and posts several updates sports related per day. This is just the response on Facebook there is Twitter too where William Hill has more than 50,000 followers. The activity on other social media feeds such as Pinterest is minimal but not abandoned.

Most of William Hills’ updates on Twitter are odds and the latest interaction among bettors but other helpful information such as promotions is available too.

William Hill also operates a number of separate feeds other less visited services, including Willaim Hills In Play Radio channel providing commentary on sporting events with details on the live odds. There is also a dedicated horse racing feed where online betting is encouraged via cell phone or tablet.

Other online betting operators in the U.K. are also stepping up efforts to gain market share in the industry such as Coral and Paddy Power which have been promoting their products on social media platforms with great success. Paddy Power the iconic Irish operator was recently voted to be the best performing brand on social networks while Coral is considered to have built the easiest to navigate website.

Whatever the final destination to place your bet social networking may help you get there.

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